Each of the following resources is designed to complement the strategies and tactics outlined in John Hall’s “Top of Mind.” By adding these tools to your arsenal, you’re ensuring you and your team have the inspiration, insight, and resources you need to engage your audience, stay top of mind, and create opportunities for your company.
“Top of Mind” Exercise + Worksheet: a simple worksheet to help you discover exactly how you can stay top of mind with your audience
This one-page exercise is designed to kick-start your journey to top-of-mind status by helping you identify your unique content opportunity and pinpointing how you can use it to engage those who matter most to you.
Knowledge Management Template: an easy-to-use tool to streamline your company’s content creation process
A knowledge bank is your key to effectively storing and managing all the unique knowledge within your company. Fill it with your team’s insights, examples, and stories, as well as the content triggers you hear from your audience, to make it easier than ever to create engaging content.
Content Maximization Checklist: an interactive, downloadable version of the checklist appearing in chapter 10 of “Top of Mind”
This resource brings multiple departments into your marketing distribution to ensure the content you’ve created gets to all the audiences you’re trying to reach. Use this tool to help you make the most of your content.
The State of Digital Media: the latest industry research from Influence & Co.
This free report offers more than 20 pages of valuable, data-driven insights from editors at leading online publications, as well as an analysis of more than 4 million pieces of published content, to help you create and distribute content, engage your audience, and stay top of mind.
ICo Core: Influence & Co.’s proprietary content marketing software
Designed specifically to complement Influence & Co.’s content marketing services, ICo Core helps you streamline communication, manage campaign progress, track content performance, and more.
The Knowledge Bank: Influence & Co.’s blog
Named one of the top marketing blogs and publications to follow by both Forbes and Inc., Influence & Co.’s blog, The Knowledge Bank, delivers data, insights, and tactical advice for the modern marketer. Covering all aspects of content, from creation and distribution to brand-building and company growth, this resource is a must for those looking to build industry influence.
Here is a list of the tools and resources that are mentioned throughout “Top of Mind.” Please reach out to me and my team directly with any questions at firstname.lastname@example.org, and we’ll do what we can to direct you to the right resources based on what success looks like to you.
Content Management, Relationship Management, Automation, and Workflow Tools
BuzzStream is an influencer outreach CRM and search engine that helps teams focused on SEO and PR build relationships with influencers, drive word-of-mouth traffic, and improve search performance.
ClearVoice is a content marketing platform and freelancer marketplace that uses technology to connect brands, creators, and publishers.
Constant Contact is an online marketing company that empowers small businesses and organizations to create and grow customer relationships and succeed through email marketing.
Contactually is a web-based CRM tool that turns relationships into results by helping to maximize your network ROI, get more referrals, and gain more repeat business.
CoSchedule is an ever-evolving content marketing Swiss Army knife that helps you plan and execute your content on a drag-and-drop editorial calendar, streamline internal communication, and save time.
DivvyHQ is a cloud-based content planning, workflow, and collaboration tool built to help marketers and content producers get and stay organized and successfully execute demanding, complicated, and content-centric marketing initiatives.
Emma is an email marketing tool that connects your data and builds your audience, and its Emma Plus email automation platform helps marketing teams of all sizes do more with (and get more from) every aspect of their email marketing.
HubSpot is the leading inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Infusionsoft automates your small business’s sales and marketing while joining your CRM, email marketing, lead capture, and e-commerce in one place.
Kapost is a B2B marketing platform that powers marketers to deliver compelling, consistent customer experiences by aligning content, people, and programs from first touch through sale to advocacy.
MailChimp is an email marketing service that helps businesses of all sizes optimize their email and e-commerce marketing with powerful and easy-to-use email, marketing automation, and analytics tools that integrate with hundreds of popular applications and services.
Marketo is the leader in digital marketing software solutions, helping marketers master the art and science of digital marketing and customer engagement.
Mixmax is a productivity tool for Google that helps users send more engaging emails, customize templates, track email opens, schedule messages, and ultimately build better relationships with people in their networks through improved communication.
ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses so users can easily start, systemize, and scale their businesses on a powerful platform integrating the marketing, sales, and business applications they need.
Pardot is B2B marketing automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns through features including CRM integration, lead management and nurturing, sales intelligence, and ROI reporting.
Salesforce is the No. 1 CRM platform that helps companies build more meaningful, lasting relationships with customers.
SalesforceIQ (formerly RelateIQ)
SalesforceIQ is an out-of-the-box sales app and CRM for small businesses that uses data-driven insights to empower sales teams to sell smarter with Relationships Intelligence technology.
Zapier makes it easy to automate tasks between apps online and connect apps and services to improve your productivity and business operations.
Content Creation and Distribution
Ceros is a content marketing software platform encompassing a collaborative, real-time digital canvas upon which designers create animated, interactive content without the need for developers.
Contently is a technology company that helps brands create great content at scale with smart technology, content strategy expertise, and a network of 50,000 freelance creatives.
Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations and social channels.
Influence & Co. is a content marketing agency that specializes in knowledge extraction and management to create and distribute engaging content that fuels companies’ content marketing efforts and positions their key employees as influencers in their industries.
ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher-quality leads with an agile technology platform that launches, customizes, and tests all types of state-of-the-art interactive content marketing experiences without development resources.
NewsCred enables brands to easily manage content creation, distribution, and measurement — across channels, teams, and global markets — all on a single platform.
Quietly helps brands and publishers develop data-driven content that focuses on timeless topics to be promoted (and repromoted) to increase reach, traffic, and revenue by using proprietary tools and analytics, keyword trends, and competitive landscape research to shape evergreen content marketing opportunities.
Scripted offers freelance writing services from a network of thousands of industry-vetted writers to companies large and small to launch their content marketing efforts.
Skyword moves brands — and their content — forward with a powerful combination of enterprise-class technology, authentic voices, and professional services, embracing a sustainable and scalable approach to original storytelling.
SnapApp is an interactive content marketing platform that empowers marketers to create, deploy, manage, and measure a wide range of content across multiple channels with full customization and design control to ensure content looks great on any device.
Sniply is a social media conversion tool that adds custom calls to action to any page on the web, allowing users to engage followers and create conversion opportunities through every link they share.
Toptal is an exclusive network of the top freelance software developers, designers, and finance experts in the world.
Search, Social, and Content Discovery
AddThis is the leading provider of behavioral audience data and website marketing tools, helping brands build more authentic customer relationships through insight, activation, and personalization products powered by the AddThis Audience Intelligence (Ai) platform.
BuzzSumo is a tool that provides social insights for content marketing and SEO campaigns by analyzing which topics, headlines, and content formats users’ audiences share, as well as by analyzing their competitors’ top content.
Buffer is a tool for scheduling, optimizing, and managing all your social media posts, photos, and videos on Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Google+.
Dynamic Signal is a social marketing company and leading employee communications platform that helps companies consistently communicate to their employees in a relevant and personalized manner, igniting advocacy and engagement.
Kissmetrics is an analytics and conversion solution built to help growth marketers measure revenue and customer behavior.
Likeable Local offers social media marketing software solutions that allow small businesses to create, enhance, and manage their social media presence.
MavSocial is a social publishing and analytics tool designed to help brands and agencies create, manage, and promote visual- and media-oriented content on social channels.
Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web’s most vibrant community of online marketers.
Outbrain is the world’s largest content discovery platform, bringing personalized, relevant mobile and video content to audiences while helping publishers understand their audiences through data.
PostBeyond bridges the gaps in workforce communications systems to deliver a modern work experience and engage employee advocates by enabling employees and partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way.
Revcontent is the world’s fastest-growing content recommendation and native advertising network, powering 250 billion content recommendations a month.
Searchmetrics is a search and content optimization platform that provides customers with a competitive advantage, helps identify new business opportunities by highlighting content consumers are engaging with on industry and competitor sites, and offers suggestions for content creation that will improve relevance and boost conversions.
Smarp is an employee communication, advocacy, and engagement app that brings company news and content to employees’ fingertips, keeping teams up-to-date, engaging them to communicate, and helping them share their knowledge with their own social networks.
Socedo is a demand generation system that empowers B2B marketers to discover, engage, and qualify prospects through social media to increase revenue at scale.
SocialOomph provides free and paid productivity services for social media that allow users to organize and analyze Twitter accounts in one place while also tracking keywords, mentions, and retweets across multiple accounts.
SocialRank makes it easy to understand, organize, identify, segment, and manage users’ most engaged and valuable followers on Instagram and Twitter.
Sprout Social is a social media management, analytics, engagement, and CRM tool that helps businesses grow their social presence and audience.
Taboola is the leading content discovery platform that provides publishers with the option to display content recommendations in three ways: with content discovery widgets, in-stream native ads, or a hybrid, displaying articles, videos, slideshows, and other content, both from within the site and from other advertisers and publishers.
TweetDeck is a social media dashboard app for Twitter that offers an improved user experience and greater flexibility by allowing users to view multiple timelines in one interface, manage multiple accounts, schedule and manage posts, and more.
WordStream provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales at lower costs by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook.
AirPR is the leading industry educator and technology solution that helps businesses better measure PR’s impact by providing analytics, insights, and measurement solutions for the evolving PR industry.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business results.
PRWeb is an online press release distribution network that helps users create buzz, increase their online visibility, and drive website traffic.